Refer to http://futurizon.com/articles/tentopattributes.pdf
Attribute 1 Trustworthiness ........................................................................................................................... P5
Attribute 2 Brand integrity ............................................................................................................................. P6
Attribute 3 Social responsibility ..................................................................................................................... P6
Attribute 4 Diversity ...................................................................................................................................... P7
Attribute 5 Foresight ..................................................................................................................................... P8
Attribute 6 Vision .......................................................................................................................................... P9
Attribute 7 Bravery ..................................................................................................................................... P10
Attribute 8 Agility ........................................................................................................................................ P11
Attribute 9 Adaptability ............................................................................................................................... P12
Attribute 10 Informed Intuition ..
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